![]() The Philly Connection Food Truck differentiated its food truck model through its specially designed mobile kitchen layout allowing each of its food trucks to efficiently and promptly serve the products and high-quality menu items. The Food Truck market seemed like an obvious strategy for the Philly Connection management team.įranchise Marketing Systems developed the strategy, marketing model and overall business strategy for going to market and presenting to the existing franchisee network in addition to outside franchise investor/entrepreneurs. Philly Connection has a generally simple product line and a product that can be transported to an event without losing the integrity and taste to the end consumer. The fragmented market drew a lot of attention and interest for good reason. As with most developing markets, the food truck market was composed of mom and pop entrepreneurs, most of which worked and managed the truck themselves. In 20, the food truck market segment experienced exponential growth and many traditional restaurant brands were anxious about what this growth meant for the traditional food service space. Throughout the recession and an increasingly competitive food service segment of franchising, the management team had the foresight to see that there was an opportunity for alternative growth by expanding into the food truck segment of the market. At one time, the network had expanded to over 130 locations. The Philly Connection franchise brand had long been considered the leader in the Philly Cheesesteak segment of franchising. Since 1984, Atlanta-based Philly Connection restaurants have been leveraging the Cheesesteak sandwich to market a fixed location foodservice franchise model throughout the United States. The Philly Connection is an established Franchisor that came to Franchise Marketing Systems for support, consulting, and strategic guidance to implement a mobile food truck franchise model into a mature franchise network. The Philly Connection Food Truck operation ![]()
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